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DEBORAH MARTIN, CMP, CHIEF OPERATING OFFICER OF PRA DESTINATION MANAGEMENT, ACHIEVES DMCP STATUS

SAN DIEGO, July 9, 2007 - Deborah Martin, CMP, chief operating officer of PRA Destination Management, a leading destination management company headquartered in San Diego, Calif., was recently awarded the Destination Management Certified Professional (DMCP) classification by the Association of Destination Management Professionals (ADME), according to Denise Dornfeld, executive vice president, PRA Destination Management.

The DMCP designation is given to candidates who have demonstrated a level of knowledge and performance within the destination management industry. Requirements for the designation include involvement in the DMC industry for a minimum of three years, as well as a demonstrated professional level of responsibility and accountability in the fulfillment of destination management programs. Candidates must also pass a written exam composed of situational encounters DMCs experience in the various functions performed during the execution of programs. Only a select group of individuals are granted this certification annually.

"We are so proud of Debbie's accomplishments and salute her for achieving this highly coveted designation within the DMC industry," commented Dornfeld. "She is known as a true leader among her DMC colleagues and holds herself and the PRA team to the highest standards possible within our field of service. She consistently conducts herself with ease and determination in the face of industry and personal challenges and is a shining example of exemplary leadership within the Association of Destination Management Executives.

Martin oversees business operations for four franchises within the PRA Destination Management franchise system. Her experience and forward thinking have allowed PRA to thrive in a drastically changing industry. Whether it's creating a positive and rewarding work environment or streamlining system and tools to aid in service production, Martin utilizes her knowledge and skills to set the company apart. She's led the charge in some of the hottest issues affecting the DMC industry and has displayed true leadership skills in crisis management, making her an inspiration to all who come in to contact with her.

Serving on key industry boards, Martin is instrumental in creating and communicating business standards to other industry players and their clientele. As a committee member of the Standards and Practices board for the Association for Destination Management Executives (ADME), her ultimate goal is for all DMCs to be more consistent and unified in their approach to the industry. She also consults on hospitality issues to local and national companies, such as the Convention and Visitors Bureau.

An active community volunteer, Martin sits on the Advisory Board as president of the CCHAT Center (Children's Choice for Hearing and Talking); and is active in the Deaf and Hard of Hearing Children's Family Camp. In addition, she is involved in the Meeting and Industry Ladies Organization (MILO); attends many fundraisers, including the YWCA In the Company of Women event; supports the Breast Cancer Foundation, the American Heart Association, United Cerebral Palsy, Mama's Kitchen and the Bishop's School; has been on the Steering Committee for the Red and Black Organization for San Diego State's Women's Basketball team; and is a member of Vistage 3019.

PRA Destination Management is the region's leading destination management and event production company serving the Southern California area. As a part of the PRA system, PRA San Diego has served an impressive array of corporate clientele in practically every major industry. For more information, please contact Denise Dornfeld of PRA San Diego at tel. 619.234-9440; email: ddornfeld@pra.com

PRA Destination Management, Inc. (www.pra.com) is the franchisor of destination management companies throughout North America, providing a comprehensive business system, which includes management, marketing, technology and training. PRA has 19 franchise offices in the Unites States in Arizona, Atlanta, Austin, Chicago, Dallas/Ft. Worth, Las Vegas, Los Angeles, New Orleans, New York, Orange County, Orlando, Palm Springs, San Antonio, San Diego, San Diego North, San Francisco, Santa Barbara, Seattle and Southeast Florida. International locations, including Mexico, Costa Rica and Panama are destinations available through our DMC partner IVI Destination Management. England, Scotland, France, Spain, Monte Carlo, Monaco, Italy and Dubai are destinations available through our DMC partner Allied Europe/Allied Arabia.

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