Atlanta

Atlanta moves fast, but so do we. In this dynamic city, PRA’s local experts fuse insider knowledge, creative flair, and logistical finesse to turn every program into a story worth telling.

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Next begins with:

Deep insight and access to Atlanta's best venues, hidden gems, and inventive partners

Bold design and seamless execution that reflect the city’s energy and character

The strength of PRA’s national network backing each event with consistency and vision

Sloane Scott

Interim Regional Vice President, Mid-South
- Sloane.Scott@pra.com
Sloane Scott doesn't just show up to the show floor — she helped build it. She started in hospitality, turning around celebrity-backed restaurants and nightclubs in Chicago, L.A., Vegas, and Nashville by the time she was 18. Managing high-volume teams in high-stakes environments taught her early that unreasonable hospitality — making people feel genuinely seen — isn't a nice-to-have. It's the standard.

That conviction followed her into every room she's walked into since. As one of the early employees at a music-tech startup later sold to Ticketmaster, she built a boutique sponsorship, licensing, and endorsement practice from scratch, then spun it off and walked through the door at George P. Johnson with $5.8M. She co-founded G7 Entertainment Group, where she led teams building digital experience programs for Fortune 100 brands like Pepsi and Cisco — back when hybrid events were still a foreign concept.

Her time with GPJ and Freeman gave her a master class in what it takes to execute at scale: cross-functional teams, demanding clients, and no margin for error. She brought that same operating discipline to the PE and VC-backed world, where she's since guided 31 companies to exits and 3 to IPOs.

Today, Sloane advises founder-led companies on growth strategy, brand positioning, and exit preparation. A three-time cancer survivor who started her first business at 13, she's spent her career building things worth buying — and helping others do the same.
Natalie Williams

Director of Business Development
- Natalie.Williams@pra.com
Natalie was born and raised in Atlanta, Georgia. After graduating high school, she moved to New York City to attend the esteemed Fashion Institute of Technology where she received a degree in communications. Natalie first fell in love with the events industry while working at the Victoria’s Secret Fashion Show. She then embarked on a remarkable journey in the hospitality and events industry that spanned over a decade in New York City. However, her deep-rooted love for family and a desire to raise her own children in her hometown led her back to her roots in Atlanta. With over 15 years of experience in the events industry, Natalie thrives on the exhilaration of assisting others in creating extraordinary occasions. Beyond her professional pursuits, Natalie finds solace and inspiration in writing poetry, nurturing her plants, and spending time with her family. Natalie’s unwavering commitment to creating unforgettable experiences, her deep love for family and hometown, and her diverse range of interests and talents continue to inspire her to deliver memorable and impactful events that exceed expectations.
Michael Spehar

Associate Director of Events
- Michael.Spehar@pra.com
Michael’s earliest memories include poring over the road atlas on family trips on the way to various events. Immersive experiences—and how to get there—captivated him from a young age and have since grown into a career and passion he loves to share. Born and raised in Chattanooga, Tennessee, and now calling Atlanta home for 20 years, Michael’s professional background includes extensive knowledge spanning hospitality operations across food and beverage, transportation and event logistics. Early opportunities to join teams and deliver lasting impressions affirmed Michael’s deep appreciation for the relevance of the industry. From intimate meetings to massive activations, he wholeheartedly believes in the power of human connection and finds nothing more rewarding than helping produce meaningful, shared experiences. Away from work, Michael enjoys spending time with family and friends, seeing live music, and taking camping trips.
Nathan Reiser

Regional Sales Manager
- Nathan.Reiser@pra.com
Originally from Cincinnati, followed by college at University of South Florida, Nathan Reiser took his talents to South Beach where he called Miami home for 20 years before relocating to Atlanta. During his time he has had the unique opportunity to plan events initially in the nonprofit world followed by 10 years producing fashion shows, celebrity appearances, cooking demonstrations and more for Macy’s, the Nation’s largest retailer. It was here he had the pleasure of producing events for everyone from Martha Stewart to Nick Jonas (and even walking in the Macy’s Thanksgiving Day parade)! Planning these various events allowed Nathan to further explore his love for creating memorable moments for guests. When not planning the next fantastic guest experience you can find Nathan running along the beltline and searching for the best food Atlanta has to offer!
Moea Osbey

Sales & Event Coordinator
- Moea.Osbey@pra.com
Moea’s passion for event planning stems from the special memories she shares with her loved ones. Whether it’s going to a concert, or staying at home to watch a movie, she enjoys heartfelt conversations, laughter, great food, and good music. She also finds it amazing how you can positively impact the lives of others within a few hours. Quickly, she became curious about finding out how to intentionally create that environment. After graduating from Clemson, Moea decided to move to Atlanta to pursue a career in the Event Planning Industry. Since then, she’s gained hands-on experience from a variety of events and has gained her Certified Wedding Planner Certification. Soon, she will attain an Event Planning and Management Certification to eventually become a CMP. Moea loves working in a team environment with others who are also driven, passionate, hard-working, and fun. She is excited to join the PRA family and looks forward to the amazing things that are yet to come.
Marissa Moss

Experience Designer
- Marissa.Moss@pra.com
Meet Marissa Moss, a dynamic event planner with 10 years of experience in event development management, and marketing. Known for her energy, expertise, and resourcefulness, Marissa is passionate about crafting unforgettable moments and making a positive impact. Originally from Accokeek, MD, Marissa’s journey in the hospitality industry began at Morgan State University, where she discovered her love for creating exceptional experiences. With a deep appreciation for travel, food, and hospitality, Marissa sees herself as an Epicurean, sharing culinary delights and luxurious experiences outside of work. She takes pride in her experiences organizing “Taste of” style events that support local and minority-owned businesses, contributing to their growth and success. Marissa’s fun-loving nature is evident in her impromptu dance parties, adding an element of joy to any occasion.
Zoe Alvarez

Experience Designer
- Zoe.Alvarez@pra.com
Born and raised in Atlanta, Zoe returned after graduating from Cornell University with a degree in Fashion Design and Management. While in school, she also took courses through the Cornell’s Nolan School of Hotel Administration, where she began to see how creativity and design could translate into the hospitality industry. Through working on fashion shows, campus events, and later supporting corporate programs across Atlanta, she developed a passion for bringing people together through thoughtfully crafted experiences. Her background in design shapes the way she approaches events at PRA, with an eye for materials, structure, and visual storytelling, and how those elements come together to create immersive environments that feel cohesive and memorable. Outside of work, she enjoys thrifting and vintage shopping, exploring local art markets and studios, bullet journaling, and working on her latest sewing projects.

Explore the Magic of the Mid-South

Planning an event in the Mid-South? Download our free ‘Meet Us in the Mid-South’ inspiration guide to discover:

Signature experiences across Nashville, Memphis, Louisville & beyond
Iconic venues, culinary highlights, and cultural must-dos
Immersive event ideas rooted in local music, history, and hospitality

Access the Guide

In Their Words

“The PRA team was so easy to work with, and the execution of the general sessions, large breakouts, and awards dinners was practically perfect. There were so many last-minute changes, which the team handled with grace and professionalism.”

Stephanie Niswander

Pacific Life Insurance Company

Event Project Manager